Professional copywriting is a powerful way to present your business and get a huge outreach to your customers. Here are some tips that I want to share out of personal experience and a lot of reading:
What are the benefits for your business when done the right way?
It calls to action and attracts customers
It makes the company more recognizable
It increases brand awareness and credit
It publicly expresses company mission, vision, goals, projects in a unique way
It connects your brand to the customers- keeps them updated
It positively affects customer behavior in terms of sales
It advertises and builds trust in the customers/users
What is a good content?
Unique (no duplicate content; forget about copy/paste)
Well-written (Grammar, punctuation, spelling)
Helpful (provides added value and gives opinions, tips and tricks, provoke thinking and debates )
Interesting and intriguing
SEO friendly ( rich in keywords and meeting Google algorithm criteria)
Catchy and fresh
Well- structured and defined paragraphs
Up to date and trendy topics
Distinctive- makes difference (style, subject)
Showing personal style and attitude
Demonstrating creative thinking
No slangs and clichés
How to impress our audience?
Know your audience- age, religion, sex, marital status, interests
Know your product - Highlight game/product best features
Research your competition
Find the cutting- edge competitive advantage of your game/game (Unique Selling Proposition of the product (USP)
Make your product stand out from the crowd- explain what makes it exclusive, different and unique
Offer what they want to hear- use the magical words- Special, Bonus, Best, Free, Win, Extra, Guarantee, Coupon, Discount, Free Trial. They always work but don’t use too much!
Find a creative angle to attract users and call to action
Most importantly bring value to the customers - learn how to strike balance between promotional and added value (educational) aspect when writing. People are tired of hard- core advertising. Show them some care!
*USP - The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
Hope it was helpful! Happy writing!
Written by: Anton
Copywriter @ Puzl